TRENDS... WHERE DO THEY COME FROM?

Trend is a term we often hear in relation to any aspect of fashion, so we must first define what it is.

Trends are those patterns of color, style, etc. that are used in a given season. They can and do tend to repeat themselves over time.

This means that something that was trendy a few years ago can become modern again with minor modifications. This is the case with vintage cars or jewelry, for example.

But once we define this, other questions arise, such as where trends come from and who defines what a trend is.

 

 

CREATION OF THE FASHION CONCEPT

Although the concept of fashion was already known in ancient cultures (which actually comes from the Latin "modus"), it was at the beginning of the Renaissance that it began to be defined.

It later took hold in the 1960s, when fashion columnist and later editor-in-chief of Vogue, Diana Vreeland, elevated fashion to the category of art.

In contrast to the well-known "low price", it fought for quality, attention to detail and creativity. All this led to the use of trends to define these characteristics.

 

 

WHO DEFINES THE TRENDS?

There are specialized companies that, by studying certain factors, prepare a report on upcoming trends.

Fashion houses hire the services of these companies to create their collections.

 

 

HOW DO THESE COMPANIES DEFINE TRENDS?

They study various factors by traveling around the world and collecting visual archives of architecture, technology, new art, politics...

They also rely on sociological and marketing research to define what is being purchased and why.

Once they have all this information, they create a trend book that inspires creativity.

 

 

WHY DO WE TAKE TRENDS SO MUCH INTO ACCOUNT?

These reports also take into account how to create needs and how to meet those needs.

For example, the need to fit into society and how we want others to see us or simply the need to satisfy our taste in fashion.

In short, fashion and trends are two concepts that currently go hand in hand. Through extensive research, they have managed to create needs and products that satisfy them while ensuring that these two concepts are maintained over time.